Friday, August 8, 2008

TILT: (Tue) Too many commercials on AM Radio

Yes, I'm still complaining.

So, they talk for a while. Then, there's a new report every 20 minutes. Both a local DC and a national one. Then there are the commercials. Two kinds: the actual ones and the stealthy ones that are embedded in the talking heads part. When Mike and Mike spend time talking about some sponsored section of their show, I get green. Not with envy, but with disgust. How much of this do we need? At some point, it'll ALL be commercials, with no actual content.

Then again, in a way -- it already IS! Think about it. Sports is entertainment. So all sports talk is in a sense advertising these entertainments. Like TNT showing over and over again it's OWN shows in commercials. So, all sportstalk is advertisement. This is very obvious when you notice that their news is skewed completely to what they themselves plan to cover. ESPN Radio will say "hey there's this good baseball game tonite" without noting that on TV it's on some non ESPN/Disney channel. They selectively define what is the news of what sports are available. Apparently the only ones that matter are they ones they carry on air.

Well, that's not very even handed or "fair and balanced" -- is it? Shouldn't it be?

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